Field note / 01
How agencies waste your money
5 min read
Forty slides of thinking is not thinking. It is a bill for the hours it took to make forty slides. The work is the thing that ships afterwards.
Notes / Working view
Things we noticed doing the work. Not a pitch for a service. If it reads like one, tell us.
Summary
Somewhere along the way, the deck became the deliverable.
It is easy to see why: a deck is visible, and the work often is not.
But nobody has ever bought your product because of your agency's slide 31.
We would rather show you one page and start building on Monday.
If the thinking is real, it survives being said out loud in a paragraph.
Say hello
No forms in triplicate. One message, one reply, from a person who will actually be on the work.